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Is the Slow Adoption of Technology in the Maritime Industry Making Us Vulnerable?

Paper maps, charts and atlases have all but disappeared in the face of the advanced satellite-based navigation systems which have become a permanent fixture on our mobile phones. Using GPS to guide us from one point to another has become such a normal way of life for most consumers, that without it, they are lost – figuratively and literally! Technology has infiltrated and disrupted our lives to the point where we are left with no other option but to embrace it.

In spite of this widespread technological disruption into our personal lives, many maritime and logistics companies are still using pen and paper, and software tools developed 30 years ago to handle their planning. We see many struggle to keep up with the service demands of their customers. Yet many others have gone ahead to adopt technologies like CyberLogitec’s OPUS Container, now known as ALLEGRO, to unify their operations to improve data visibility.

ALLEGRO uses intelligent algorithms to generate sophisticated container activity plans in order to dynamically respond to yard operations. This goes go far beyond managing the basic physical movement of containers. To manage the massive volume of data created, and efficiently manage the process dependencies arising from the transportation of a container from point to point, we need advanced, smart software solutions.

The question therefore, is not whether it is too late to adopt new technologies. With productivity as a key organizational benchmark, the topic at hand should be how companies can leverage on technologies to remain relevant and competitive in the everchanging market. Companies need to reevaluate the importance of technologies and how it can benefit their business.