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Rising to the Digital Challenge in Shipping

Businesses all across the ocean supply chain are studying technological developments to adopt for the future, and enhance their sustainability. Industry experts are observing that traditional ways of operating in the shipping business are now being challenged. Digital services will become progressively more critical. Shipping companies can implement digital initiatives to boost productivity which will have a significant effect on the bottom line, decreasing operational costs, and gaining competitive advantages from the upgraded services they can offer.

Here are 3 ways a digitally empowered company can benefit.


  1. Service Delivery – In today’s society where customer loyalty is almost non-existent, it is the fastest service provider that gets the worm. Shipping companies are vying for the first mover advantage where they enjoy more cargo onboarding as they provide swifter service to their customers. By sharing a single source of operational business data, businesses can offer timely and accurate information exchange that eventually increases the carrier’s overall quality of customer service. These companies improve service levels and increase transparency and productivity even as unnecessary costs are reduced.
  2. Flexibility – A huge requirement in the shipping lines today is the ability to be adaptable.  With the onset of various shipment hubs and vessel sizes, and reorganized and rescheduled cargoes, the ocean supply chain needs to balance both scale AND flexibility to generate value.
  1. Work Efficiency – The importance of streamlining processes has reverberated through the supply chain in recent years. A key factor for the future is the extent to which liners prioritize better stowage plans, enhanced integration, improved reporting tools, and optimized operations for both customers and supply chain partners.

To quote Shachar Tal, co-founder of Loginno: “The shipping industry is ripe for disruption and for a dramatic technological upgrade.”

We’ve come a long way from the early days of tech since its introduction in the 1970s. Companies need to start automating and digitizing to keep up with their customers who are embracing these trends. Truly we are living in a digital world and companies need to start transforming in order to survive.

It truly pays to digitize.