Transformation of the CyberLogitec Logo, Company CI
A corporate logo or CI (Corporate Identity) is one of the elements that first come up in the public mind about a company or a brand. So, companies have continued to make changes to their logo, when there is an important change to the corporate strategy, or for the purpose of establishing a solid brand. For a logo that has successfully taken root in the hearts of current or prospective customers creates a considerable amount of intangible value for a company by instilling in the customer strong loyalty to the corporate brand.
In 2013, the trend in changing a corporate logo was focused on “flat”. What was previously a stereoscopic logo turned into a clearer and simpler form with shade removed or the number of used colors reduced. Coming into 2015, CyberLogitec has changed its logo in the wake of the change to the corporate identity of the Group while reinforcing the significance of the company’s mission: bring value to space and time in the world.
Then, what do the past logos of CyberLogitec look like?
Meaning of CyberLogitec
To learn more about the transformation of our logo, one needs to understand the meaning of ‘CyberLogitec’ first. CyberLogitec is a compound that merges the three words of cyber, logistics, and technology. This suggests that the company serves as a group of technology specialists working in all areas that use Information Technology for the logistics industry, which is the company’s major business area.
2000-2012: Beginning of CyberLogitec
That’s the first logo of the company. The first thing that catches our eye is the blue semicircle. It depicts the sun rising over the earth, which stands for land, sea, and sky that serve as the venues for the logistics industry. The rising sun symbolizes a bright future for the logistics industry, and the corporate logo or CI portrays CyberLogitec’s aspiration for leading the future as such.
Furthermore, as it was our first priority to bring to customers’ attention the company newly created as a spin-off from the Computer Department of Hanjin Shipping, the logo characteristically included the company’s homepage address.
2012-2014: CyberLogitec’s Take-off
The biggest change in the second logo was the deletion of the homepage address. Having worked for a decade or so in the industry while providing services in the name of CyberLogitec and thereby gained recognition, the company now saw much less need to bring publicity to its homepage address.
Moreover, more of the homepage visitors made it to the website by using search sites like Google than by entering the address in the web browser address bar.
Furthermore, when the logo was printed on small items, the small letters for the address would blur the print or make the letters hard to figure out.
Extra tiny changes to the logo were the disappearance of the shade from the colors of the rising sun on the left and enhanced clarity in one single color.
2015 to present: A New Start for CyberLogitec with eusu
One eye-catching change is the disappearance of the rising-sun image that was used for 15 years. As Hanjin Shipping Holdings, the mother company of CyberLogitec, makes a new start as eusu Group (eusu), a unified group identity has been adopted with the view of focusing on the Group’s global business strategy. The font and color for the “CyberLogitec” text in the logo have been modified in line with the Group’s identity.